Market

Swimming is an underserved market when it comes to fitness technology. Just ask any triathlete how much they spend on their bike vs. running vs. swimming. You’ll get the idea real quick. Swimmers want to improve their stroke and keep track of their workouts but there is just a huge lack of products available to help them do that.
  • In 2013, 3 million people swam 110+ days, and 50 million people swim at least once.
  • More Americans swim than bike or run (it surprised us too).
  • Swimmers are affluent, with two thirds of US swimmers making more than $75,000 per year.

source: NSGA (participation data), NBDA (bikepod data), Garmin (footpod data).